While hockey teams like the Maple Leafs and Oilers dominate Canada’s sports franchise valuations, a new wave of sports is capturing the nation’s attention and growing in popularity. The changing sports landscape reflects Canada’s evolving cultural identity, with many citizens embracing activities beyond the traditional ice rink.
Sports franchises in Canada have seen their values soar into the billions, but the most exciting growth is happening away from the NHL arenas. These emerging sports are building dedicated fan bases, attracting corporate sponsors, and creating new opportunities for Canadian athletes to shine on both national and international stages.
Basketball
Basketball in Canada has transformed into a national passion, driven by the Toronto Raptors’ success and rising Canadian talent. The 2016 NBA All-Star Game in Toronto boosted interest, while the Raptors’ 2019 championship victory cemented basketball’s place in Canadian sports culture. Players like Jamal Murray and Shai Gilgeous-Alexander have elevated Canada’s presence in the NBA, inspiring the next generation. Increased investment in courts and youth programs ensures basketball’s continued growth across the country.
Soccer
Soccer’s influence in Canada is expanding rapidly, with participation surging at all levels.. The sport now leads as the most popular team game, with over one million registered players and rising youth engagement. Professional leagues such as Major League Soccer and the Canadian Premier League continue to attract larger crowds, with Toronto FC regularly drawing over 20,000 fans per match. Canada’s long-awaited return to the FIFA World Cup has fueled national excitement, further cementing soccer’s growing footprint.
Tennis
Tennis in Canada is experiencing a major resurgence, with nearly 5 million people picking up a racquet in 2023. Youth participation surged by 11% over the previous year, marking the sport’s strongest growth since the pandemic. Tennis ranked as Canada’s fourth most popular sport by interest and fifth by participation, with increasing numbers of young players joining the game. With continued momentum, enrollment in tennis programs is expected to rise further in 2024, signaling a bright future for the sport.
Cricket
Cricket in Canada has surged in popularity in 2024, fueled by the Men’s National Team’s historic debut at the ICC T20 World Cup. The nation’s growing support was evident in record-breaking fan engagement and corporate sponsorships from brands like Coca-Cola and TD Bank. Canada also hosted its first international series since 2015, with thrilling matches at Maple Leaf Cricket Ground drawing enthusiastic crowds. With expanded events and rising global recognition, Cricket Canada is poised for even greater success in 2025.
Esports
Esports has become a powerful tool for major sports leagues seeking to engage younger audiences. In Canada, 21.2 million active esports players have collectively won over US$45 million in tournaments, with platforms like Twitch driving viewership. Raptors Uprising, an MLSE-backed NBA 2K League team, is part of a growing movement to blend esports with traditional sports through live events and social media. Even golf legends Tiger Woods and Rory McIlroy are exploring esports as a way to expand the sport’s appeal globally.
Related: 18 Canadian Sports That Aren’t Hockey
It’s true that hockey holds a special place in Canadian hearts, but the country’s sporting landscape is much richer and more diverse than many realize.
18 Canadian Sports That Aren’t Hockey
15 Unique Sports Only Popular in Canada
Sports enthusiasts across the nation have developed some truly fascinating athletic competitions that reflect the country’s diverse landscapes, indigenous traditions, and local creativity.
