Marvel Star Simu Liu Calls Out Canadian Boba Brand for Cultural Insensitivity

In a recent episode of Canada’s “Dragons’ Den,” Marvel star Simu Liu found himself at the center of a heated discussion about cultural sensitivity and appropriation. The actor, known for his roles in “Shang-Chi and the Legend of the Ten Rings” and “Barbie,” confronted two Quebec entrepreneurs who pitched their bottled boba tea brand, Bobba.

Bobba’s Founders Present Their Product

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Sébastien Fiset and Jess Frenette, founders of Bobba, appeared on “Dragons’ Den” seeking a substantial investment. They pitched their bottled popping boba and alcoholic bubble tea brand, requesting $1 million for 18% of their company. The entrepreneurs claimed to have revolutionized the traditional Taiwanese drink, presenting it as a convenient and healthier alternative. Their presentation focused on the product’s simplicity, highlighting only three main ingredients in their formula.

Simu Liu’s Skepticism Emerges

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As the pitch unfolded, Simu Liu, a guest Dragon on the show, displayed visible skepticism. He interjected with sarcastic comments when the entrepreneurs described bubble tea as a trendy, sugary drink with uncertain contents. Liu’s reactions hinted at his discomfort with the way Bobba was presenting and potentially appropriating a significant part of Asian culture.

Liu Addresses the Elephant in the Room

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Liu directly confronted the issue of cultural appropriation during the pitch. He expressed concern about the concept of “disrupting” or “disturbing” bubble tea, questioning the idea of improving something distinctly Asian in identity. Liu’s comments brought attention to the sensitive topic of cultural respect in business innovation. His perspective highlighted the importance of acknowledging and honoring the origins of cultural products when attempting to commercialize them.

Differing Views on Innovation vs. Tradition

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The discussion about cultural appropriation sparked disagreement among the Dragons. Some investors, like Manjit Minhas, defended Bobba’s approach, arguing that new interpretations of traditional products were acceptable. This difference of opinion highlighted the complex nature of cultural discussions in business settings.

Entrepreneurs Respond to Criticism

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Faced with Liu’s concerns, Bobba’s founders attempted to defend their product and approach. They emphasized their use of popping boba, claiming it made their drink distinct from traditional versions. The entrepreneurs also mentioned their partnership with a Taiwanese manufacturer, presenting it as a connection to the drink’s cultural roots.

A Stand Against Cultural Insensitivity

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Simu Liu ultimately decided not to invest in Bobba, citing concerns about cultural representation. He explained that his venture capital fund aimed to uplift minority entrepreneurs, a goal he felt conflicted with Bobba’s approach.

Bobba Investment

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Initially, Dragon Manjit Minhas offered Bobba an investment that met the entrepreneurs’ request of $1 million for 18% of the company. However, following the episode’s airing and subsequent backlash, Minhas decided to cancel the investment.

Social Media Erupts with Criticism

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Following the episode’s airing, clips of the pitch gained traction on social media platforms. Many viewers expressed support for Liu’s stance and criticized Bobba and the other Dragons. The online discourse highlighted the power of social media in amplifying discussions about cultural sensitivity.

Actor Addresses Harassment of Entrepreneurs

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In response to the growing online backlash, Simu Liu released a TikTok video addressing the situation. He appreciated the support for his stance but condemned the harassment and threats directed at Bobba’s founders. Liu emphasized the importance of education and constructive dialogue in addressing cultural issues.

Liu Reveals Off-Camera Discussions

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Liu shared insights about off-camera interactions with the other Dragons. He mentioned that his fellow investors were receptive to hearing more about his perspective during breaks. This revelation provided a more nuanced view of the situation, suggesting that televised disagreements may not fully reflect real-world interactions.

Entrepreneurs Acknowledge Missteps

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Responding to the controversy, Bobba’s founders issued a public apology on social media. They acknowledged the harm caused by their words and actions on the show, taking full responsibility for their missteps. The entrepreneurs committed to learning more about cultural appropriation and its impacts. Their response demonstrated the potential for growth and understanding in the face of public criticism.

Bobba Addresses Misunderstandings

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In their apology statement, Bobba’s founders clarified some of their controversial comments from the show. They explained that their remarks about uncertain contents and health benefits were intended to compare their product to other ready-to-drink options, not traditional boba tea.

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Mary Apurong

Mary Apurong is an experienced writer and editor who enjoys researching topics related to lifestyle and creating content on gardening, food, travel, crafts, and DIY. She spends her free time doing digital art and watching documentaries. Check out some of her works on Mastermind Quotes.